PC Chandra Jewellers launches new diamond collection

Leading jewellery manufacturer P.C.Chandra Jewellers on Monday launched their new D’Elite diamond jewellary collection here with the aim of offer something ‘new’ to the jewellary lovers.

“Actually every year we launch diamond collections, every year we come up with new concept and design,” Prosanto Chandra, Managing Director, PC Chandra Jewellers, said at a press conference here.

He said the company will promote the new collection from Jan 31 to Feb 12 in their showrooms.

“Honestly, we do not calculate this way. We have a set of customers who wait for our collections,” he said.

The D’Elite diamond jewellery collections cover a range of items like small necklace sets, chain, pendants, bracelets, rings and an elaborate set specially fit for the bride.

The collections also includes special items specially designed for parties.

“Which girl does not like to wear diamonds? I feel they are a girl’s best friend,” model Indrani Dasgupta, who is also the brand ambassador for D’Elite diamond collections, said at the event.

“I think they are of works of art and every piece should get proper respect and appreciation,” she said about the new range.

Speaking on the expansion plans, Prosanto Chandra said: “We opened new showrooms at Delhi and Bhubaneshwar and we plan to open showrooms in Mumbai, Bangalore and Hyderabad. We also plan to open two new showrooms in Kolkata.”

“We will also launch Valentines Day collection from Feb 13,” he said.