Sony eyes 55% market share this year

Kolkata : Digital major Sony India is targeting sales revenue of Rs. 130 crores and capture 55% market share this year, said the company on Tuesday.

This will be a whopping 45% growth vis-?-vis sales achieved last year.

Sony has allocated a budget of Rs. 11 crores to achieve these targets through an aggressive multi-media communications campaign. This would include Print and Online Advertisements, Hoardings, Promotional offers, Shop-front and Mall activation activities.

Buoyed by the aggressive pace of growth, Vijay Singh Jaswal, Branch Manager, East, Sony India said, ?Relying on our strong product-line up, stronger marketing strategy and robust sales network, we hope to increase our sales this festive season substantially from last year?.

To ensure that the consumer enjoys the perfect 3D experience during the festive season, Sony has introduced bundle promotion offers on 3D Bravia TVs which provide the customer complete set of Hardware and software requirements to ensure an uninterrupted 3D viewing experience.