Idea launches Language Helpline

Idea Cellular, a leading mobile telephony brand, has launched a ?Language Helpline? for conversational support.

The helpline will facilitate day-to-day conversations in 16 different languages, said Idea on Tuesday.

Any of the over 650 million mobile users in the country who have to move out of their homes for career, education, travel and other prospects in life; or need to communicate with people talking different languages in their own surroundings, can now avail this service from Idea.

For instance, a Bengali speaking person who needs to have a conversation in Marathi, with a vegetable vendor or a cab-driver in Kolkata, can dial 9088012345 and seek assistance on Marathi.

The caller needs to verbalise his message and the same will be translated by the Idea Helpline agent, instantly on the phone. Input to the agent needs to be given in Hindi or English only for translation in the desired local language.

Callers can call any of the 22 customer care helplines of Idea from anywhere in the country, to get assistance on the language spoken in the circle where the call is being made.

Announcing the launch of Language Helpline, Anupama Ahluwalia, Senior Vice President ? Marketing, IDEA Cellular said, ?Our consumer research revealed an interesting insight that people struggle to communicate with other fellow Indians when they move out to other parts of the country where a different language is spoken.

?The Idea Language Helpline is a demonstration of the power of mobile telephony in bridging language barriers and will take the brand to a new level of consumer connect.?

Idea?s Language Helpline is available across all 22 telecom circles and in 16 Indian languages ? Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Kashmiri, Malayalam, Marathi, Tamil, Telugu, Oriya, Punjabi, Rajasthani and Urdu

A nominal charge of 50 paisa per minute will be applicable for calling the Language Helpline.