Coca-Cola launches Nestea in India

Mumbai : Beverage major Coca-Cola India on Tuesday announced the launch of the globally successful ready-to-drink iced tea brand ?NESTEA? in the country.

Ricardo Fort, Vice President, Marketing, Coca-Cola India, said: ?Our entry into ready-to-drink Iced tea segment with the globally successful NESTEA, now provides the consumers with a convenient on-the-go option which is in keeping with evolving consumer lifestyle.?

The product is being rolled out in phases and is first being made available to consumers through select channels and outlets in Mumbai.

This will be followed by a pan India launch of the product next year.

In the initial phase, Nestea is being made available in lemon flavor in an ?on-the-go? 400 ml innovative Ice-rock design PET bottle, affordably priced at Rs. 25.

The beverage contains no added preservatives or colors and will be manufactured at the Hindustan Coca-Cola bottling plant located at Atmakuru in Guntur, Andhra Pradesh.

Milind Pingle, Region Vice President, Hindustan Coca-Cola Beverages Private Limited, said: ?Over the next 4 months, Nestea would be retailed across 8,000 outlets in Mumbai, supported by strong consumer activation including extensive experiential and focused consumer communication.

?We expect this offering to catalyze the growth of the entire category thereby contributing to the growth of the overall packaged beverage market.?

Nestea is the world?s leading ready-to-drink tea brand is available in over 60 countries.

Globally it is available in several flavours and has a strong presence in countries such as United States, Canada, Australia, Taiwan, Italy, Spain, Switzerland, Germany, China etc.

Nestea -the brand – is licensed to Beverage Partners Worldwide (BPW), a 50:50 Joint Venture between The Coca-Cola Company and Nestle S.A.