Coca-Cola retains top spot in ?Best Global Brands?

Mumbai : Coca-Cola, world?s leading beverage brand from The Coca-Cola Company, has retained its numero uno position at Interbrand?s annual ranking of the 100 ?Best Global Brands’.

This is the 11th year in succession that Coca-Cola has emerged at the top of the list, said the company on Friday

IBM, Microsoft, Google and GE followed Coca-Cola in the top five annual ranking list among others.

The Coca-Cola Company is the world’s largest beverage company, offering more than 500 sparkling and still non-carbonated brands.

According to Interbrand, Coca-Cola is valued at USD 70,452 Million (more than Rs. 3,24,000 crores) in 2010 which is up from a valuation of USD 68, 734 Million in 2009.

Interestingly, this year’s ranking also features for the first time, brand Sprite which debuts in the Interbrand’s “100 best global brands” list at No. 61.

This is the first time that Sprite has made it to this list. What is interesting in this ranking is that while most of the other brands in the top 10 list are relatively new brands, Coca-Cola is a brand that has been around for close to 125 years and has still retained the trust and confidence of its consumers and stakeholders.

Interbrand, the leading brand consultancy, publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation.

Three key aspects contribute to a brand?s value; the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company.