Imran Khan shoots new Coke ad campaign

Bollywood actor Imran Khan will be seen going ?Brrr? in the new Coca-Cola soft drink campaign.

Coke?s latest communication is based on a spontaneous Brrr expression, an inexplicable and spontaneous feeling of upliftment one derives after sipping an icy cold Coca-Cola. Coca-Cola Brrr campaign is designed to serve as the platform for all integrated marketing initiatives for brand Coca-Cola globally.

First in the series of campaigns slated for 2011, the campaign will feature Coca-Cola Brand Ambassador- Imran Khan.

India is one of the first few strategic markets to roll out Coca-Cola Brrrrr campaign following its successful run across 41 markets globally.

Talking about the Brrr Campaign, Avinash Pant, Brand Director- Coca-Cola TMK, said, ?Coke Brrr campaign demonstrates the feeling you have when you drink an icy-cold Coca-Cola. You are so refreshed you can’t help expressing the uplifting feeling, and that feeling is what we call Coca-Cola’s ?Brrr Effect’.

?We want to spread this ?Brrr? effect throughout the country and I am sure that this new communication will strike a chord with the Coca-Cola consumers.?

Story board of the Ad

The new communication opens in classroom where an authoritarian professor is holding a Chemistry Class on a hot and sultry day. Amidst this boredom filled environment, our protagonist, Imran Khan playing the role of a young student, tries to garner attention of his friend from outside the classroom.

He tries to give her a bottle of Coke through the window. Instead of the girl, an older hand reaches out at the bottle. Unaware of this, Imran tries to peep into the class to find the Chemistry professor staring sternly at him. The angry professor takes a sip of Coke and spontaneously does a BRRRR jig.

Imran along with the entire class is shocked to see that and immediately after the professor breaks into laughter and so does the rest of the class. This is followed by various situations where people from different walks of life share their spontaneous reaction after having an ice-cold Coke and go Brrrr.