Mahindra & Mahindra, India?s market leader in utility vehicles, on Wednesday introduced its 4X4 off roader the Thar CRDe, in India.
Thar is targeted at the offroading enthusiasts, retro look seekers and people wanting to make a unique style statement, said the company.
Speaking at the launch, Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra &Mahindra Ltd, said, ?Having realized the potential of this emerging segment of offroad enthusiasts and lifestyle seekers, we have launched the Thar in India.?
?The Thar is a manual 4×4 machine coupled with a powerful CRDe engine 77 kw (105 BHP) & drive by wire technology which is capable of providing it variable speeds and acceleration. To handle this excess power, THAR CRDe?s tough rigid ladder frame chassis has been optimised to enable crisp handling,? said Rajan Wadhera, Chief Executive, TPDS, Mahindra & Mahindra Ltd.
The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by end December and the rest of India by January 2011.
The Thar is also available with a DI engine as a base variant. The Thar DI will be positioned as a lifestyle vehicle for the rural market with both 2 wheel and 4 wheel drive options. The BS III variant will be priced at Rs 4.47 lacs, ex showroom Jaipur.