MTS-Delhi launch activity gets GOLD award

New Delhi, Sept 3 : The Delhi/NCR telecom circle launch activity at the DND flyway of MTS, the mobile telephony brand of Sistema-Shyam Teleservices (SSTL), has been awarded as the ?Best Product Launch Activation Program? by EEMAX – The Event Management Agency Association of India.

The activity involved free passage of vehicle movement through the branded toll gates at DND at Noida to and from Delhi for the launch date in October 2009. Close to 100,000 vehicles had moved through the toll gate at Noida- on the Delhi- Noida border on 9,October 2009.

Speaking on the occasion, V. K. Cherian, Corporate Communications, Director of SSTL, said, ?We are elated by the fact that not just media and people of National capital region, but even the industry has noticed the uniqueness of this initiative.?

The activity was to mark the arrival of the faster and smoother data service, combined with best of tariffs for telephony.