Reliance Brands Limited, a part of Reliance Industries, on Tuesday announced an exclusive long-term license agreement with Quiksilver Holding S.?.r.l. a fully owned subsidiary of Quiksilver Inc., the world?s leading outdoor sports lifestyle company, to launch it?s core brands ?Quiksilver? and ?Roxy?.
This association opens the doors for the much-acclaimed products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh.
The first monobrand store is planned to be launched later this year with an offering to include apparel, accessories and footwear.
Darshan Mehta, President & CEO, Reliance Brands Ltd. said ?Boardriding, one of the most sought after adventure sports, is increasingly perceived as a state of ?new cool? by the youth globally.
?Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association which promises to pioneer a global youth trend across the region.?
Targeting ?young boys and girls? between 16-25 years, Quiksilver and Roxy will offer products that capture their aspiration and sense of individuality.