Sun Direct claims India?s lowest entry price

Sun Direct Pvt Ltd, the second largest direct-to-home (DTH) service provider in the country, is offering the lowest entry cost in the market, with the launch of the Value Packs in the North, said the company on Tuesday.

Sun Direct has launched its Value pack offering the basic channels at Rs. 99 per month. The Value Pack consists of the most viewed regional channels like Star Utsav, Colors, Sony, Zee Cinema and Set Max, to name a few, along with popular national news, educational and entertainment based channels.

Sun Direct will also be throwing in discounts on a la carte channels depending upon the number of channels bought (2 channels get 5% off, 3 get 10%, 4 get 15%, 5 or more get 20% off). The 70 a la carte channels on offer start from a rock-bottom price of Rs. 5 and go upto Rs. 25.

On this occasion, Tony D’Silva, CEO, Sun Direct said, “And this time around we are writing the rule on choice with our freedom to choose a la carte offer.?

The full complement of Sun Direct products and services are available on their Measat beam only.

Sun Direct has a current subscriber base of 6 million.