Kolkata : Tanishq, a leading jewellery brand of Tata Group, launched its special attractions for Durga Puja for the eastern region on Tuesday evening.
Bengali model Madhabilata added to the glamour quotient by exhibiting gold and diamond jewellery collections for Tanishq.
Speaking on the occassion, Dwaipayan Sen, Regional Business Manager said: “A variety of latest designs on gold and diamond collections are available for the festive season and upcoming wedding requirements. The collections which we are offering are very regional in style, comprising of Gujarati and Rajasthani art, which will enhance the core traditional feel of India.”
Madhabilata said: “Bengalis prefer gold. Not only girls, now-a-days boys too love to wear gold. These days diamonds are also preferred, as it goes very well with trendy attire. You can wear a diamond ear ring or a ring anytime.”
“Right now I feel myself very lucky as I am wearing an exclusive diamond necklace, which is just a marvelous piece of craftsmanship,” she added.
Besides assured gifts, there is a mega contest starting from first of October at Tanishq, where any customer on purchase of jewellery worth of Rs 15,000 or more gets a chance to win a diamond jewellery set worth Rs 50 lakhs. In addition to the bumper prize, there are also prizes worth Rs 4 lakhs at regional level and 38 prizes in total across all Tanishq showrooms varying from Rs 5000 to Rs 1 lakh on weekly basis.