Mumbai : Eyeing the forthcoming Commonwealth Games (CWG), leading DTH service provider Tata Sky Ltd., the joint venture between the TATA Group and STAR, on Thursday announced the launch of ‘No conditions apply’ where customers can avail an ‘affordable’ set-top-box for Rs. 999.
Announcing the new pricing strategy, Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, “With our hardware priced at Rs 999, our world-class service will now be affordable for consumers across all strata of the society. We are confident that this pricing will catapult the process of digitization across the country and will help boost the government’s efforts to digitize India by 2010 for the Commonwealth Games.”
The Tata Sky set-top-box would be made available across the country in all leading consumer electronic outlets.
Tata Sky currently offers subscribers the perfect blend of over 191 channels ranging news & entertainment, kid’s entertainment, music and sports for every member of the family.
Clocking 1 million connections in its first year, Tata Sky has established itself as the fastest growing premium pay TV platform in India and recently achieved a feat of 5.5 million connections.