Via offers low- cost holidays in India

Kolkata : Via, a leading travel network company, on Friday said it is offering lowest fares on hotels and holidays in India.

?This is made possible by giving customers prices directly from the hotel and holiday providers, with no mark-ups,? said the company.

In addition to getting the lowest prices, the consumer also gets membership points on each transaction. These points is that they can be utilized like cash, either on travel transactions or on eating out, entertainment, healthcare and a host of other services.

Commenting on the launch of the service, Vinay Gupta, Co Founder and CEO stated, ?Our vision is to be the Walmart of travel, where the customers can log in, walk-in or call us for any travel related services and we give them the travel of their choice at best prices, directly from suppliers.?

Customers can avail of the extremely attractive hotel prices in one of 3 ways:

Mystery Hotel Program ? Top quality hotels that are available at rock-bottom prices.

Bid Based ? The customer, for the first time in India, has the freedom to bid for the price of their favorite hotel stay.

Hotel based – The customer selects the hotel of his choice and pays the best rate that the hotel has offered directly, avoiding any hidden cost