Youth-centric channel UTV Bindass has launched a special initiative “Love Band” to help viewers reach out to their loved one this Valentine’s Day.
Bindass gives its viewers the opportunity to propose to their lovers with a song performed by a renowned band. Viewers need to log onto the channel’s Facebook page, answer a few questions and be among the few lucky ones who could stand a chance to gift a band to their lovers.
For the initiative, Bindass has roped in three bands — Something Relevant, 3 Guys and a Girl and Dischordian and an artist, singer-song writer Nikhil D’Souza.
“We invite the youth to sing their way into a never-before Valentine’s date with our one-of-a-kind initiative. All they need to do is to tell us their hatke idea of expressing love and if it melts one heart, we’ll send a band to their Valentine to melt her or his heart,” Keith Alphonso, business head, UTV Bindass, said in a press statement.