Forevermark announces India launch

Bengaluru : Forevermark, the diamond brand from the De Beers Group of companies, announced it?s entry into the Indian market on Friday.

Starting with a launch in the garden city of Bengaluru, over the next few months, Forevermark will be partnering with leading jewellers across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata introducing its diamonds to the discerning Indian consumer, said the company.

Stephen Lussier, CEO Forevermark, said, ?In the two years since launch, Forevermark has expanded into 350 doors and achieved more than $200 million retail sales. Given this overwhelming response to our launch in China, Hong Kong and Japan, we are delighted to launch in India, a market that is of significant importance to us.?

?Forevermark is a diamond brand that will offer today?s Indian diamond purchasers, quality, integrity and inspiration. We?re glad to be able to introduce what we believe will become the ultimate diamond brand, to the Indian market,? said Lussier.