Automobile lubricant maker Castrol India on Wednesday launched their ICC World Cup advertising campaign featuring Master Blaster Sachin Tendulkar.
The campaign features print, television, outdoor, digital and consumer connect promos. The TV commercial l will announce the launch of the Castrol ?World Cup ka Hero? consumer promotion.
Giriraj Bagri, Vice President Marketing, Castrol India Limited, said ?We are really excited about joining forces with cricketing legend ? Sachin Tendulkar, as our brand ambassador. We have a strategic marketing plan around our partnership with the ICC World Cup 2011 and this has been rolled out across India.?
The TV commercial, conceptualized by Ogilvy and Mather will see Sachin playing himself and will introduce the Castrol ?World Cup ka Hero? contest in a unique way, said the company.