Sachin Tendulkar perfect World Cup’s brand ambassador: Kapil Dev

India’s World Cup winning captain Kapil Dev feels that the International Cricket Council (ICC) has made the right choice by selecting batting maestro Sachin Tendulkar as its brand ambassador for the 2011 World Cup.

“I am thankful to ICC for naming Tendulkar as the brand ambassador of the World Cup. I am happy they did not pick any film star, singer or a politician to be their brand ambassador. It is a very great feeling to see your colleague as the brand ambassador for a game which is so fantastic,” the Gulf News quoted Kapil Dev, as saying.

“I genuinely feel that the game should be promoted by the cricketers who played the game. I am deeply touched by the gesture and I am sure we could not have got a better person than Tendulkar as the ambassador.”

“Everyone has to be proud of this man not because of his performance, but by the way he has played the game for over 20 years. He is truly the greatest sportsman of the era,” Kapil added.