Castrol India, a technical leader for specialized industrial and automotive lubricants, on Thursday announced the signing of Indian cricketer Sachin Tendulkar as their global brand ambassador for the next two years.
As the company?s Brand Ambassador, Sachin will be the face of Castrol cricket initiatives that will revolve around the passion, innovation and technology that go behind delivering ?Winning Performances? as well as promote leading brands like Castrol Power1, Activ and GTX.
Commenting on this new tie up, Sachin said: ?I am really excited about this partnership with Castrol since they are one of the world?s great brands and have the same passion for performance that I have on the field. Their oils are known for consistently delivering under extreme pressure situations, again something I am quite familiar with.?
?I am also very passionate about motorsport with which Castrol has been associated for over a century. So to me, this partnership seems to be the perfect fit,? he said.
In his new role, Sachin joins an illustrious list of Castrol Brand Ambassadors like Cristiano Ronaldo, David Beckham, Rahul Dravid and Adam Gilchrist.
Ravi Kirpalani, Automotive Director & Chief Operating Officer, Castrol India Limited, said: ?With Castrol as the world?s greatest lubricant brand and Sachin as the world?s greatest cricketer, we see this partnership being tremendously successful?.
Castrol has recently tied up as the official ?performance partner? of International Cricket Council (ICC) until the end of the ICC Cricket World Cup 2015