Sachin Tendulkar claims People?s Choice Award

India?s Sachin Tendulkar has become the first-ever recipient of the LG People?s Choice Award at the LG ICC Awards in Bengaluru.

Tendulkar was voted to the award by the general public and beat off strong competition for the inaugural award from South Africa?s AB de Villiers, Sri Lanka?s Mahela Jayawardena, Australia?s Michael Hussey and England?s Andrew Strauss.

This award, which was included for the first time, was be chosen by cricket fans around the world who, over the course of four weeks. Tendulkar was presented the award by Dr. Verma who is the Chief Operating Officer of LG India.
The cricketers were selected on the basis of some really innovative parameters, in sync with the values that embody brand LG, by a five-man ICC selection panel. This panel was chaired by former West Indies captain and current chairman of the ICC Cricket Committee Clive Lloyd and includes former international players Angus Fraser of England, Matthew Hayden of Australia, Ravi Shastri of India and Zimbabwe?s Duncan Fletcher.

The values by which the winner was judged include innovation, dynamism, strength in decision-making, performing well under pressure and executing a plan to distinction. The winner of this award should demonstrate an ability to engage spectators and should also embody the game?s unique spirit, both on and off the field.
Based on the period between 24 August 2009 and 10 August 2010, the LG ICC Awards 2010 ? presented in association with FICA ? take into account performances by players and officials in a remarkable period for the game.