LG focuses on premium segment for margins

LG Electronics India, in an effort to deliver a healthier bottomline, is looking to prop up its margins. Call it a change-over from the Red Ocean to Blue Ocean strategy.While, so far, the company had trained its guns on mass-market products under the Red Ocean strategy (where a company fights tooth and nail with competition) to become largely a volumes player and garner market share, the thrust will now be on high-end products with an eye on a certain class of niche consumers.The …