World Cup champions to keep cricket clean

Leading mobile service provider Idea Cellular has united cricketing leaders of each World Cup era, to ?Keep Cricket Clean?.

Six World Cup Champions – Clive Lloyd, Kapil Dev, Allan Border, Imran Khan, Arjuna Ranatunga & Steve Waugh along with Sanjeev Aga, Managing Director, Idea Cellular, attended a widely attended event to launch the campaign.

Idea Cellular is putting together a collection of films and stills, featuring these legends, all to be showcased during the upcoming World Cup 2011, across various media platforms.

Sanjeev Aga, Managing Director, Idea Cellular, said: ?Cricket is a microcosm of our society, and the challenges to clean cricket are not divorced from the challenges to a clean society. But true leadership responds to a challenge. Idea is privileged to partner six cricketing world leaders to take up the challenge to Keep Cricket Clean?.

Audio-visuals showcased at the event picturised electrifying moments featuring these greats. The six legends also regaled the audience with gripping anecdotes, from on the field and off the ground, of the big games of yesteryear.