Liquor baron Vijay Mallya to grace an award function of IFFI 2010

Panaji : Liquor baron Vijay Mallya will grace an award function of the International Film Festival of India (IFFI) 2010 being held in Goa, UBG chief Vijay Mallya will be visiting the festival on Nov 30.

ESG had even trimmed down the budget of this section forcing the society to get Kingfisher as a partner.

Entertainment Society of Goa (ESG) Chief Executive Officer Manoj Srivastava said that said that Mallya would be the Chief Guest for the award function of Short Film Centre (SFC) on Tuesday.

UBG is a major associate for the SFC, screening 30 documentaries in its competition sections and at the same sharing platform for other short filmmakers.

UBG has set up an entertainment zone – ?Kingfisher village? alongside one of the focal IFFI venues of Old Goa Medical College precinct in Panaji.

Short Film Centre, a concept introduced by ESG, has two competitions – International films and Environmental Films (Vasudha Awards).

While, the SFC is being criticized by Goan filmmakers as waste of money, ESG was forced to cut down the budget for this section but simultaneously roped in Kingfisher as a partner.

UB is a major partner for SFC, showcasing 30 documentaries in its competition sections and lending platform to several other short films during IFFI.

Vijay Mallya is an Indian liquor baron and Rajya Sabha MP and son of industrialist Vittal Mallya, also the Chairman of the United Breweries Group and Kingfisher Airlines, which draws its name from United Breweries Group’s flagship beer brand, Kingfisher.