Sourav Ganguly goes On Air on Fever 104 FM

Fever 104 FM, a leading radio station, has launched ?One Day Mataram?, a line up of initiatives for the cricket crazy folks.

Sourav Ganguly, whom many consider one of the best Indian captains, will be the on-air game expert sharing reviews, previews, and his thoughts on the game.

Fever 104 FM will host a series of promotional activities for its listeners as a part of their ?One Day Mataram? campaign.

On this occasion, Sourav Ganguly, said, ?I?m very happy to be associated with Fever 104 FM for One Day Mataram. Their concept is unique and their passion for the game is genuine. The format is well structured with high interactivity and engagement.?

?I am really looking forward to being the voice of One Day Mataram, and I hope to engage with all the listeners of Fever 104 FM,? he said.

S Keerthivasan, Business Head, Fever 104 FM, said ?One Day Mataram? is a ?really strong idea? that will resonate with cricket-loving audiences, and at the same time it celebrates the One Day format.

?We are passionate about our cricket and strongly believe that having Sourav Da lead the One-Day Mataram movement will only help to create more support for the game. Fans of the game can look forward to some really interesting radio content on Fever 104 FM.? said Keerthivasan.