Avon launches online singing talent hunt

Mumbai : Cosmetic major Avon Products Inc. has launched Avon Voices, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of its 125th Anniversary.

Avon has invited people from more than 60 countries, along with its 6.2 million independent sales representatives, to participate in the event.

A judging panel of music industry leaders from around the world includes: Fergie, six-time Grammy award winner; Diane Warren, legendary songwriter; Natasha Bedingfield, Grammy nominated singer/songwriter; Lea Salonga, Filpina singer and actress; Russian sensation Valeriya; Delta Goodrem, Australian Artist of the Decade; Ivete Sangalo, Brazil?s biggest pop star; Sheila E., breakthrough, Grammy-nominated female percussionist; David Pack, Grammy award-winning singer/composer and music producer; and Maia, Colombian singing star.

Highlights of the year-long program will include travel to exciting destinations for nearly 200 global contenders to receive professional coaching and Avon makeovers, and record performance videos.

The goal of the Talent Search is to find two talented singers ? one an Avon Representative and one from general public? who may have the opportunity to record a professionally produced album.

?We are thrilled to now give women the opportunity to share their voice, their song and their story through this unprecedented global talent search,? said Andrea Jung, CEO and Chairman of Avon Products, Inc. ?Avon Voices will celebrate Avon?s heritage and our future, as we raise women up through beauty, inspiration and song.?

?I?m so fortunate to be living my dreams through music. I know so many women dream of having their voices be heard ? now they can,? said Fergie. ?Avon Voices will give women everywhere the chance to share their beautiful voices with the world.?

Starting Wednesday, the program?s official website – AvonVoices.com ? is live, and open for registration.