Zapak launches AdverGame in India

Zapak, India?s largest gaming portal, has launched its first Adver-game on Reliance Digital TV and Dish TV with an aim to provide fun and engaging games on DTH platform.

Reaching out to over 14 million Households in India, this is for the first time that any Gaming company has made adver-game for multiple DTH players, claimed Zapak on Wednesday.

Close Up, one of the leading toothpaste brands in the country, partners with Zapak to enter the digital space this year to promote their new variant Close Up – Fire Freeze.

The game is set in an office scenario wherein the player needs to avoid the pesky bosses at work. User can choose to play as Boy or Girl.

If the player chooses to play the girl at work then all she needs to do is kiss all her men colleagues at work under her bosses nose and if the player chooses to be the boy then all he needs to do is get kissed but not get caught!

The game is set across 3 levels and gamer needs to impress all his / her office mates with close up confidence while avoid pesky bosses who will catch you.

The user needs to go near his/her colleagues using arrow keys and impress blue dress colleagues by pressing key 6 and red dress colleagues by pressing 4.

Commenting on this initiative, Manish Agarwal, Chief Operating Officer ? Digital Business, Reliance Entertainment Limited said, ?We are proud to be the only gaming company in India to launch the first ever adver-game for multiple DTH players thus offering Close Up best of the both worlds – engagement of gaming and reach of television medium.?

Advergaming is rapidly becoming popular since it delivers intense involvement of brands with consumers.

Furthermore, the consumers being targeted have rapidly changed their media consumption habits to smaller screens like the PC/laptop monitor screens and mobile screens, thus paving way for advergaming in becoming a strong marketing tool.